MY ROLE

UX Design­er
Visu­al Designer

TEAM

Android Pix­el,
Prod­uct Manager,
Engi­neers (US, Taiwan)

YEAR

2018

The Challenge

In the past, the struc­ture of sound set­tings feels very confined
with lim­it­ed choic­es.
To bet­ter tar­get more diversedemographics,
we should design a prod­uct that is alive, evolves with the user,
and has mul­ti­ple colors. 

How can we encorage user to play with diversity ringtones?

The Approach

Pro­vid­ing a plat­form that can sup­port an unlim­it­ed choice of ring­tones and bet­ter nav­i­gate method for users to browse and explore ring­tone quick­ly, and bet­ter reflect com­pa­ny and brand. 

Design Thinking

SKETCHING TO WIREFRAMING

Look­ing into some trend design and dif­fer­ent ring­tone apps, I start­ed to sketch out poten­tial solu­tions that I would run by a few col­leagues to make sure some of these con­cepts make sense, and to make sure it is solv­ing the problem.

REVIEW AND SANITY CHECK

After cre­at­ing numer­ous iter­a­tions to the wire­frame we agreed on a design that looked promis­ing. We did a review with stake­hold­ers to make sure every­one agreed with our vision and to give any more feed­back before we test­ed the design.

FEEDBACK

• Too much emp­ty space for the cur­rent­ly set area
• Long tile design is hard to show­case imagery
• Scale down font size
• Think about how to empha­size the visu­al­ize experience

Visual Design

After cou­ple rounds of iter­a­tion, I start­ed to final­ize the UI styles while I put togeth­er inter­ac­tion spec­i­fi­ca­tions for our devel­op­ment team.

To make a cohe­sive exper­ence through the entire plat­form, and par­al­lel with goal from hard­wear team (Human, Nature, Touch­able). We laned on one of wall­pa­pers that real­ly show­case this feel­ing that we want to deliv­ey to our users.

SPECS FOR IMPLEMENTATION

Pro­vid­ed specs to engi­neers for imple­men­ta­tion, and worked close­ly with them for any bugs and requirements.

LAUNCH

The prod­uct was launched in Decem­ber 2018, and after launch, many places were talk­ing about the appli­ca­tion, I was so hap­py to work on this fun project that can bring more engag­ing expe­ri­ence to our users and real­ly reflect the com­pa­ny and brand.

ARTICLE

9To5Google

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